If you’ve ever tried your hand at a Google Adwords campaign, you may be one of those who found out quickly it can burn a hole in your advertising budget if not done right. PPC, or pay-per-click ads, are basically a way of putting your ads in front of your target audience by bidding on keywords and paying for the number of clicks on your ads. While it may seem that it would be simple, it’s not that easy to succeed with PPC. That’s why we’ve decided to give you a few pointers so that you can win the Adwords game!
Here are 4 Google Adwords tips to ensure your campaigns are money well spent:
Choose the best keywords. Well duh, right? Sometimes it isn’t as easy as grabbing keywords out of the air that you “feel” will be the best for your campaigns. Use keyword tools to determine how you can get the most targeted traffic – and target your geographical area if it applies to your business. Also, don’t fall for Google’s attempt to get you to bid on dozens of additional keywords; after all, Google doesn’t know your business like you do.
Understand negative keywords. Sometimes keywords are similar to those you bid on, but really don’t apply to your business. With Google Adwords, you can choose negative keywords that you do not want your ads displayed for. This is important, as negative keywords can eat up your ad budget – and if they don’t apply to your business, it’s simply an unnecessary waste of money.
Quality of landing pages. The page your visitor will land on when he/she clicks on your ad should be optimized for the keyword you bid on, and relevant to your ad. Your goal is to write a quality ad that leads to a relevant, high quality landing page. The fact is, you’ll spend less if you have a high quality score.
Keep your eye on your campaign, and “fine tune” it. It’s not enough to simply set up your ad campaign and forget about it. Check on it frequently to determine how various ads are performing. You can see which keywords aren’t doing a thing for you, and which ones are working well. By “checking under the hood” of your campaigns, you’ll be able to give them a tune up and enjoy optimum performance for your money.
For a newbie, Google Adwords really can be a game of chance, and one that you lose without proper knowledge. Keep these tips in mind for your PPC campaigns, and enjoy the biggest “bang” for your buck!