Did you know that every day, millions of new websites are launching? What does this mean for your online business, and how does your website stand apart from the competition? Unfortunately, many companies have their website designed to showcase their brick-and-mortar business, rather than to build consumer trust and promote products and services. From the first two seconds, your website should earn your visitors’ trust. Is the design of your website accomplishing all that it should?
Here are 5 key web design elements that should be incorporated into your website for the best results.
- Don’t over-think your message. Your visitor wants to know instantly what you do and who you are. Internet users are in a hurry, and have little patience. Get your message across in a flash, as well as what sets your business apart from your competitor. Quick and to the point.
- Eliminate the “noise” and clutter. Think like a visitor would think. Do you enjoy websites that are full of noise and clutter? Flashing banners, ads everywhere, content that’s jumbled and not properly segmented. You don’t like it, and prospective customers don’t either. Keep your web design clean and simple.
- Quality, quality, quality. The most important factor of whether you will reach success is the quality of your product or service. Showcase your best “stuff”. Offer good advice to your reader, include quality reviews, photos and descriptions of the product you offer.
- Testimonials – but only the REAL thing. Many websites offer testimonials in an effort to entice their visitor to buy, but with most, it’s obvious that they’re fabricated. If your product or service has truly made a difference in someone’s life, share the great news on your site. Authentic testimonials are one of the best ways to get visitors to trust your product/service.
- Update and keep it fresh! Nothing is worse than a stale website. A past client comes to find out the latest news, about new products or updates, and guess what? Everything’s the same as it was last time he or she visited. Keep your website current through the use of a blog, press release, expert articles, commentaries, case studies, etc. When your website gets to the point that it seems out-of-date, people will start looking for those more relevant.
Don’t let your competitors get the best of you! Whether building a new website or refreshing an old one, keep these essential web design elements in mind.