Content marketing is one of the most effective ways to put your business in front of your target audience – and it’s great for SEO! Even though, over past years, many marketers have forgotten that “content is king,” it still is, perhaps today more than ever. One BIG rule of content marketing: don’t write any “junk,” and make sure that all of your content is share-worthy.
One reason that content marketing is all the rage today is the soaring popularity of social media. Regardless, it’s important that you produce compelling, valuable – and original – content whether it’s in the form of articles, blog posts, blurbs, press releases or website pages.
Here are 5 essential principles of content marketing we think you’ll find useful in propelling your business to the top:
- All content should enhance search engine optimization. Optimize your content with keywords and keyword phrases when appropriate across all channels, including on social media sites like Facebook.
- Have a purpose for your content. All too often, content is written without really having a specific purpose in mind. Are you wanting more exposure for your brand, to generate leads, or to build a strong SEO strategy? Determine what you want your content to accomplish, then work toward that goal.
- Sustain your content – it’s an ongoing conversation. You can’t write one piece of content per week and expect results. Today, people want to engage in conversations. Develop content, promote, syndicate, and share. And do it often. Keep your target audience engaged!
- Serve your readers’ needs. It’s easy to make your content all about you, promoting your product/service and news about your company. Sure, you need to serve your brand’s needs occasionally, but try to devote at least 70% of your content to serving your readers’ needs. You’ll gain their trust and loyalty, hugely important in online success today.
- Measure your content’s impact. Analyzing what works and what doesn’t can help you in creating future content. Which blog posts were tweeted and shared most? Learning what your target audience is looking for and providing solutions will drive more targeted traffic.
These content marketing principles, when combined with proven SEO tactics, will substantially increase awareness of your brand, targeted traffic and trust in your company. Yes, content IS still king!
E.B.B. Interactive is an Atlanta & Honolulu based digital marketing firm that offers full-service online content creation services. Interested in getting started with our services today? Call 877-323-0661 for a free estimate!