If you’re on the lookout for a skilled and professional web designer to design your small business website, never assume one designer is as experienced, knowledgeable or skilled as another! Your website will be the “hub” of online activity, so it’s essential that who you choose to design it can do it efficiently while reaching your goals and visions. Before you make a snap decision, consider these key qualities that are essential in a capable web designer.
Experience. Naturally, experience makes a huge difference in the results you can expect. Does your designer have the ability to develop various types of websites that are distinctive and unique? Does he/she have the skill to make your website user friendly and easy to navigate? Make certain the designer you choose is up-to-date on the latest technologies and effective SEO tactics.
Personality. Is the web designer you are considering someone you can get along with, talk to with ease? It’s important that you can easily communicate and understand each other, as the process of building a website to meet your visions of what you want for your company can be complex. Chances are there will be many conversations before arriving at the finished product.
Education. Of course, people can learn web design and development on their own, but it’s best to go with a professional who is educated and understands programming, graphic design, coding and other aspects of the design and development process for exceptional results.
Capable of performing in additional capacities. Many web designers are just that – designers. However, when you can choose a team who can effectively perform all of your web design, development, marketing and SEO needs, the result is far more successful. It’s often hard to have 3 or 4 different service providers who can communicate well enough to stay on the same page, and work toward the same result.
Flexibility. Unfortunately, not all web designers are flexible. What if you find you need to make a change midstream, or decide that the color scheme is all wrong? You should never be stuck in a situation where you’re spending your hard-earned money, but sort of stuck in that old “dance with who you brought” rut, unable to deviate from the original plan.
Proven results. You should – no, make that you MUST – check out the designer’s portfolio. Do you like what you see? Are the various web designs dynamic, appealing and functional, even though they’re vastly different? If you feel that you like the results overall, it’s a good sign. If the portfolio contains various projects that look as though they were completed in the 90′s, it may be better to continue your search.
Keep these key qualities in mind when searching for a capable web designer, and enjoy your optimum level of success online!