You can have a website that, in your eyes, is the best-looking website ever. Your navigation functions properly, the forms are placed where your visitors will notice them, the colors blend seamlessly – but you have no traffic! If this is a familiar scenario, even though your website appears to be working in every sense, it’s broken. What does this mean? If you built your website yourself or hired the cheapest web designer you could find, that could be the problem.
Why? Just because a web design company claims to be professional doesn’t mean they have the tools and skills to achieve the results you’re looking for. Sure, a carpenter can build a house – but it doesn’t mean he’s knowledgeable in engineering or architecture. The same is true of many self-proclaimed web designers; they may have the software and the knowledge to use it, but can they teach you the most effective ways to market your site and implement effective SEO strategies?
Unfortunately, many companies think of website design as the “visual” aspects of a site, such as the color scheme, graphics, navigation, etc. In truth, it’s much more than that! Besides the visual aspects of your site, it is essential that your message can be clearly communicated to your target audience. Using a company that considers web design a “visual art” and feels that, once the desired look is accomplished the job is done, is like having a contractor build your home without first having the blueprint drawn up by an architect – it’s shaky, at best.
Is your website in need of an overhaul?
Are you in a quandary about what to do next? You want so badly to attract a flood of targeted visitors to your beautiful website, but it’s just not happening. As a trusted web design provider, we know that it’s about far more than the visual aspects of your site. It’s about an effective combination of science, technical function, visual appeal and savvy marketing. Consider this: How can a company that claims to specialize in website development accomplish your goals when they haven’t the faintest clue who your target audience is, what you want your brand to represent and how to reach your market?
Sure, everyone wants to save money – but don’t think you got a “great deal” if your website is eye-popping but there’s no one to see it other than you. Is your website in need of a tune-up so that it will run more smoothly and reach your destination?
E.B.B. Interactive provides high-quality, custom website design. If you’re looking for a boutique experience concentrated on the goals of your business and emphasizing a personal touch, call 877-323-0661 to schedule a free demo.