When it comes to SEO, many companies expect professionals who provide search engine optimization services to deliver results almost overnight – and that’s just not how it works. Even if you do your own optimization, you may wonder if there are “shortcuts” that can give you amazing results, only faster. It’s hard to have patience when you’re ready to shoot to the top of the rankings, but every website owner who has arrived at the top no doubt felt the same way in the beginning!
The fact is, SEO shortcuts take less time, are not as effective, and essentially deliver short-term benefits. Sure, search engine optimization is an involved process with various tactics that must be implemented and it can get monotonous. Of the slow, tedious processes involved in many online marketing areas, nowhere do people want a shortcut more than in SEO. It’s just one of those things people want an “instant” solution to. Wouldn’t we all love to rise to the top without having to jump through hoops?
Shortcuts in SEO may land you in the top temporarily, even when a website doesn’t really deserve to be ranked at the top of the results. Since the search engines are focusing on user experience and quality today, a website that lands at the top through shortcuts or manipulation won’t be there long. Essentially, if you enjoy high rankings temporarily because shortcuts were taken to get there, you will eventually have to start over at the bottom – so why not implement smart SEO tactics from the beginning?
Sure, it’s a slow, laborious process but good search engine optimization is SO worth the effort. Obtaining quality, relevant inbound links and valuable, unique, engaging content are two of the most important aspects of SEO, but there is simply no way you can do this quickly. Authentic linking relationships are critical, rather than gathering junk or non-relevant links in order to get as many as you can. Social media plays an integral role in effective SEO today as well.
At the end of the day, sound SEO strategies are worth the time, effort, and yes, even the impatience you sometimes experience. By using the most important search terms in your text without overdoing it, keeping your content fresh, avoiding duplicate content and building strong link relationships, you can enjoy the benefits regardless of the next time Google or other search engines decide to change the algorithms.