As an Atlanta business owner, you’ve got more on your mind than worrying about online terms you’re not familiar with, such as digital design. This is simply a rapidly expanding specialty in the field of graphic design; however, it’s important when it comes to your presence online. Considering how fast the year is passing by, it’s crucial to be aware of the most notable 2017 digital design trends that can lend to your success online!
Digital design is basically the “creative” element of web design. Think bold shapes; illustrations and drawings that reflect originality and provide a unique experience for visitors; thin icons; bold primary and neon colors over the “bland” earthy tones; big, bold typography; logos with depth; unique illustrations that are fun and packed with personality that emanate your brand; and more.
Valuable content that engages your audience is without a doubt THE most important element in web design; however, the visual appeal and how you present information is critical too. We’ve all been there – some websites are so unappealing we leave without reading a word, while others capture your attention before you’ve read the first word. What good is great, quality content if no one takes time to read it?
Super-rich colors; videos; animation; and beautiful, bold hand-rendered typography are some of the trends we’re seeing with brands who are looking to break new ground and move away from what have, in the past, been “safer” practices. All of these things combined with content that wows, simple navigation and functionality make for a great user experience, vital for all companies today!
One important note: Responsive design is nothing new for 2017; however, it’s critical considering the wide array of devices used to access the internet today and their various screen sizes. In your efforts to keep up with the latest digital design trends, don’t forget responsiveness. It could literally mean life or death for your company.
At EBB Web Design, our Atlanta digital design team is always on top of the latest trends, and devoted to helping companies across the U.S. achieve the best possible results online. Give us a call today and learn what we can do together to take your business to exciting new levels.Google+