In the super fast-paced online marketing world, digital trends come and go – some are successful for years, others a flash in the pan. As an Atlanta business owner, it’s important to have a handle on which marketing trends may be on their way to a slow (or quick) death. It’s not far into the new year, and our Atlanta digital marketing professionals have a few predictions we hope you’ll find helpful in your marketing efforts.
What’s the most annoying of all for many prospective customers? Popup ads. Even more worrisome, Google announced last summer that it was considering penalizing websites for those ads and interstitials that pop up at the most inopportune time, just when you’re trying to read the content. By eliminating popup ads, you could actually be helping your SEO ranking!
A decade ago, huge banner ads were all the rage – not so much today, as they’re very distracting to those who visit your website. Considering a large percentage of the population today use mobile devices and the fact that click rates on banner ads are extremely low, it may be to your advantage to focus on native advertising, which has been proven to be highly effective in generating leads.
Fake reviews. Lawsuits abound against companies who publish fake product or service reviews. About 70% of consumers in the U.S. research online reviews before they spend their money on a product/service and considering the impact a lawsuit could have, just don’t do it.
Stock images. Personalized images have proven to be far more effective in terms of content performance, as consumers can distinguish between identities that are authentic and those that aren’t. Rely on videos and images that are personalized to your business rather than those that are generic, and you’ll likely see higher click-through rates, likes, and shares.
Today, it’s all about being authentic, engaging with potential customers, and building your brand as one that’s reputable and trustworthy when it comes to success online. In a digital world it’s essential to know what trends will hang around for the long-term, and which won’t. Trust EBB Web Design for all of your Atlanta digital marketing needs!Google+