Millennials are an entirely different generation from other age groups, and sometimes difficult for businesses to connect with when it comes to marketing. They’re skeptical, conscious when it comes to budget, concerned about the environment, the foods they eat, and more – but they’re also a very social generation, good news for businesses who are willing to respect their uniqueness and desire for social engagement. Regardless of whether you believe millennials are self-absorbed, irresponsible, or maybe even a little weird, your future success depends on this expanding generation! So, what to do in your marketing approach?
First, realize that you can’t stereotype, and respect millennials’ uniqueness. It isn’t smart for businesses to generalize any generation, whether you think millennials are empathetic, self-obsessed, or not. In every generation, all people are different. Because those who fall into this generation grew up with access to the Internet and are extremely social media savvy, they recognize stereotype marketing – and they don’t like it, not one bit. Instead, market your brand in a way that millennials will know you respect their differences.
Get (or stay) social, and approach it the right way. Millennials love to communicate and socialize with brands, so make sure your efforts aren’t a one-sided conversation – a monologue, so to speak. Join the conversation, involve your brand in a way that shows you’re paying attention, post questions that show you’re interested in your target audience’s opinions, answer questions posed by your audience – and never ignore complaints. It isn’t simply engaging in a mundane task of posting something relevant to your business on Facebook, Twitter, or other social media platforms – it’s about really being involved and interested.
Make interacting with your brand an experience. Millennials love the “experience,” and sharing with their friends. Instead of making a purchase of something they want, this generation would rather spend their money on a great event or experience. Even if you’re not in the travel or concert industry, you can attract the attention of millennials. Whether it’s through contests, an in-store atmosphere that provides a tropical island experience, or live events, your goal should be to transform shopping, dining, or anything that involves spending money into a memorable experience. This is one generation that wants to be engaged, entertained, and excited!
Businesses have been marketing to millennials heavily over the last couple of years, but the approach is a bit different and must include social media, as you may have guessed by now. At EBB Web Design, our Atlanta digital marketing professionals can help make your marketing efforts successful, regardless of the generation you’re targeting!Google+