As trusted Atlanta SEO professionals, we know there are LOTS of “myths” or misconceptions surrounding search engine optimization. Unfortunately, many companies who focus on digital marketing and SEO are not completely honest with their clients; in fact, they outright lie, making guarantees regarding rank, how long it will take to achieve a high ranking, that search engine optimization is a temporary strategy, and more. At EBB Web Design, we wanted to help set companies straight on three of the most common misconceptions about SEO.
First, let’s start with guarantees. When a company guarantees it can get your website ranked on page one within a month or two, run in the other direction. Sure, an SEO firm may be able to get your website ranked for some obscure search term that no one uses to find your products/services, but achieving a high rank for your most important keywords or search terms requires skill, time, and effort – it just doesn’t happen overnight. If a company guarantees you a page one ranking for all of your top search terms, be very afraid to hand over your hard-earned money.
Remember, Rome wasn’t built in a day. How long will it take to realize the impact of your SEO company’s efforts? It’s hard to say – and it depends on what services you are taking advantage of, such as blogging, social media, website optimization, and more. In most cases, companies can expect to see an impact within a three to nine month time period, but it all depends on which services you are utilizing. Search engine algorithms are incredibly complex, so it takes some time to reach the expected results!
Once you begin ranking highly for your most important search terms, you can toss SEO aside. If only it were that easy! Once you achieve higher rankings and become more visible online, maintenance is key. Once you’re in the position you want to be in, do you think your competitors will sit idly by and do nothing? Adding fresh content to your website, content marketing, and ongoing social media should be continued over the long-term for you to maintain a high ranking. Google’s ranking factors are re-prioritized frequently, algorithms change or are updated constantly. Your SEO company can help ensure that your website’s ranking isn’t affected as search engine updates occur.
The truth is, search engine optimization performed by skilled professionals is vital to your online presence – but immediate results is simply not possible. It takes time, and an incredible amount of focus, knowledge, and effort. When you do eventually get to the place you want to be, you can’t sit by idly and expect your website to stay in top position. Once your initial SEO efforts are working, maintaining the results of those efforts is critical. Don’t fall for the “promises” or guarantees some firms make that are simply unrealistic and even impossible.
If you’re in the market for SEO services you can rely on to tell you the truth and deliver results, give EBB Web Design a call today!Google+