In having an ecommerce website designed, there are a few mistakes that could literally kill your sales. As trusted Atlanta web designers we understand that when it comes to ecommerce sites, it’s vital to understand human psychology and how visitors to your website view, browse, and use your site.
There are a few common mistakes made when designing an ecommerce website that you want to avoid to ensure you’re not sabotaging sales. These include:
Lack of quality images. When you’re selling a product online, visuals are incredibly important. Images should be large and of the highest quality. Ultimately, the visual should capture potential customers’ imaginations. No one is going to buy a product that either they cannot see, or that isn’t visually appealing.
Lack of a strong value proposition. What is a value proposition? Simply put, it’s your argument as to what makes your product more desirable than your competition’s. Considering that consumers can purchase nearly anything you could imagine from Amazon today, a strong value proposition is critical. Clearly communicate what it is you sell, include images that tell a story and concise copy that includes a promise of value, what makes your company the best choice, and benefits to the customer.
Lack of trustworthiness. Considering the number of scams online today, people are hesitant to buy online – particularly when a site doesn’t look trustworthy. Highly recognized brands don’t have anything to prove; they’re already well known and trusted. Considering you’re not likely one of the “big players” – yet, anyway, you DO have something to prove. What elements can you use to prove to consumers your company is trustworthy?
- Share interesting and compelling information about what your company does; make customers comfortable in the fact that you’ll be around after they purchase from your site.
- Include customer testimonials that will be the most comforting to potential customers.
- Include notable press. Has your company been featured in an industry publication? Mention it – this helps consumers know that you run a legitimate business.
- Make sure your site offers a clean design and is up-to-date. First impressions are the only ones that count, and people DO judge a book by its cover. The design of your ecommerce site can make a great first impression, one that visitors instantly feel comfortable with.
Need help designing your ecommerce website? The folks at EBB Web Design are the “go-to” experts when it comes to ecommerce web design for companies in the Atlanta area. Contact us today for outstanding results.
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