As a trusted San Francisco search engine marketing firm, we understand that many companies both small and large do not understand SEM, what it is, or why it works. The fact is, this marketing strategy is a way to reach your target audience in a way that is cost effective, and provides results immediately, unlike traditional SEO.
So, what is search engine marketing? Basically, it is a method of marketing that allows you to increase visibility of your company, products, or services in the search engine results via paid or contextual advertising. This includes pay-per-click advertising (Google AdWords), Facebook ads, and other paid ads that are displayed when a user searches using specific keywords or phrases.
What are the key benefits of including SEM in your online marketing campaigns?
Potential customers who are actively searching for your products/services find you. Google’s pay-per-click ads are listed at the top of the search results, and along the right-hand side of the page. Because ads are tightly targeted, conversion rates are usually higher than with other methods of advertising.
People use the internet to search for products/services in their local area. Because of the rapidly growing use of mobile devices, more people than ever before use the internet to search – and even better, many who search locally follow up by visiting the store in person.
One of the most cost-effective ways to acquire new customers. Compared to direct mail, television, radio, and other methods often used in direct marketing, SEM is more cost effective. You acquire new customers at a lower cost per customer.
Our San Francisco search engine marketing team is highly skilled in SEM, bringing results that will help grow your small or medium-size business affordably. Contact EBB Web Design today!