As a highly trusted Atlanta website design company who also specializes in SEO and other aspects of effective online marketing, all too often we see mistakes being made in the optimization of blogs, mistakes that are easy to correct. Your blog can drive an enormous amount of traffic to your website or product, but not if you’re forgetting that SEO is important in blogging, just as it is with a website. On-page SEO is critical to making your blog visible online, attracting new visitors, and helping grow your business and brand overall.
While it’s almost as simple as clicking “Add New Post” adding some content and clicking “Publish,” there are a few more things you need to do to ensure your blog gets the attention (and traffic) it deserves.
Ignore optimizing your headline or title. Just as E.B.B. Interactive wants to be found by those looking for Atlanta website design companies, you want visitors to find your blog using search terms you are trying to rank for. When possible, try to include your most important keywords in the headline or title of your post, as close to the front as possible. Your headline is your title tag in a blog post, so this is important.
Ignore linking your posts internally. Interlinking your post pages makes your blog more “sticky,” which simply means visitors will hang around longer, because there is more great information to be found. When you’re writing about a topic and have other posts on your blog which are relevant, link to them. This is beneficial for SEO purposes, and keeps visitors on your site longer – another factor in the importance of a blog/website in Google’s eyes.
Forgetting to include a meta description. Meta keywords aren’t really a big deal anymore, but the meta description is critical – this is what those searching see in the SERPs, what compels them to click on your blog. Keep your meta description to about 155-160 characters, and include relevant keyword phrases.
Never linking to other blogs or websites. Some people simply refuse to link out to relevant blogs, because they are afraid they will “lose” some of their traffic to another site. The fact is, linking out to highly trafficked blogs can increase your visibility in the blogging community, and Google likes to see blogs that link out to trusted, relevant sites.
It’s also important to optimize the blog post itself, using relevant keywords you have researched to ensure people are actually searching on those keywords. However, don’t go overboard and “stuff” your content, just let keywords flow naturally.
A popular blog that’s packed with engaging, informative content can be a huge boost to your company’s success. On the flip side of the coin, when you ignore SEO you may find that your blog is as deserted as a ghost town!
E.B.B. Interactive is an Atlanta web design firm focused on all aspects of online marketing. Our mission is to take your company to the top in terms of visibility, better brand recognition, and targeted traffic!Google+