For many Atlanta businesses having a new website designed, keyword research is one of the most difficult aspects of all. After all, if you’ve never had a website, you have no data to rely on in terms of which keyword phrases/search terms will drive the most targeted traffic. Thankfully, there are a few things you can do to help make keyword research less challenging, and we’ve shared our suggestions below!
Keywords are an essential component of an effective SEO strategy. Here’s what you can do to get off to a good start:
Begin with your competitors. By carefully analyzing your toughest competition, you can learn what keywords are driving traffic – and which search terms your competitors are bidding on in paid search such as Google Adwords, or for organic search result rankings. There are several free tools that will assist you in learning which keywords your competitors are ranking well for. When you see that four, five, or even more competitors are bidding on the same keywords in paid search, it’s a great indication you should be working on that keyword or search term! SEMrush is one powerful tool you may want to consider.
One of the (rare) lucky few without much competition? In this case, listen to your audience. Relevant forums, Pinterest Boards, and other sources that provide content generated by users can help you figure out what keywords your audience is using.
Take a look at audience (and competitor’s) social profiles. Social media is a huge component of an effective SEO strategy today, perhaps the most important following quality content. How do those who would be considered your target audience describe themselves? Additionally, LinkedIn is a great place to look for key phrases and search terms that may be important for your business. Pay particular attention to those keyword phrases you see over and over again in the profiles of key industry players.
Once you’ve determined the most important keywords, what’s next? Study your list of keywords and choose those you can rank for quickly first. Essentially, you’re looking for “lower volume” keywords, those that are not highly competitive – at first, anyway. By choosing lower volume keywords initially, you can begin driving traffic and implementing SEO. Next, choose keyword phrases that are a bit more competitive (and therefore more difficult to rank for), but attainable over time. Last, you want to include keywords that will take significant time to rank for, but will have a huge impact on the success of your business over the long run. Prioritizing your keyword list from the easiest to the most difficult will ensure the greatest results for your SEO efforts!
Analyzing both your competitors and your target audience is critical; there are many tools that help you with this often difficult task.
At EBB Web Design, our Atlanta digital marketing agency is ready to help you achieve your greatest success on the web! Let us help you boost your SEO strategy through proper keyword/search term research, and watch your business soar.Google+