As a small business owner, you probably know the importance of having and maintaining a blog by now – to boost visibility online, attract new customers, and obtain higher search engine rankings. If you’re a small business owner with a blog, do you actually USE it, or do you find yourself day after day wondering what to write about when you’re “fresh out” of ideas?
As Atlanta online marketing professionals, we know that blogging can be tough – and that at some point, most who have a blog feel like they’ve covered everything under the sun. If this sounds familiar, here are 5 simple blogging tips for small business you will appreciate.
Solve a problem What are the problems or issues your readers face? Addressing the problems of your readers shows that you care, and that you pay attention. When possible, provide solutions to your audience’s most pressing problems.
Share news related to your industry. Sure, it’s great to blog about your own company, products, or services, but sharing industry news is a good way to show your audience that you’re connected and “up” on the latest happenings.
Create how-to blog posts. If you are a small business owner, you are an expert in your industry, right? If you’re a tax accountant, offer helpful tips to readers just in time for tax season. If you’re a dog groomer, write a how-to post occasionally on how to bathe a pet correctly, etc. How-to posts and helpful tips are some of the most popular types of content.
Promote your services or product. Don’t get us wrong – you should never use your blog to constantly promote or sell. However, it’s fine to “toot your own horn” following a post that touches on a common issue readers have. You want to avoid hard selling, but providing readers with a possible solution in a “by the way” paragraph at the end of your article is a gentle way to promote.
Entertain! Sometimes it’s good to break things up with content that readers can really identify with. Tell a funny story about your pet/child/spouse, share how you enjoyed a family reunion over the weekend. Controversial, humorous, or touching, great stories reveal to your readers that you really are just like them – human.
Blogging on a regular basis can get difficult after a while, but the tips above will help you come up with great ideas. Most important of all, make sure your content is fresh and engaging, be consistent, and be responsive when others comment, offer suggestions, or ask a question.
Need help with your online marketing efforts? At EBB Web Design, our digital marketing team is ready to help your small business grow into one that rivals the largest of corporations!Google+