Keyword research is vital to the success of every online business; after all, without the right keywords no one would be able to find you! As Atlanta web development professionals who design websites and develop content for clients every day, we know a few things about keyword research – and some of the most common mistakes businesses make in their efforts – costly mistakes. Here’s how to avoid them!
Broad keywords that are unrealistic. Suppose you create unique handmade jewelry. Targeting the word “jewelry” wouldn’t be of much benefit, considering there are nearly a billion results when you key this word into Google. How likely would it be you would show up on page one? Not very. Instead, think of a long-tail keyword that’s relevant to your product and audience such as “handmade turquoise bracelets for women” or another phrase that’s highly focused.
Researching keywords that don’t reflect the language your target audience uses. Keywords should be researched considering how your audience speaks and thinks so you can use keywords or search terms that precisely reflect their language.
Not choosing a diverse and varied range of keywords. It isn’t the best idea to choose keywords in your research that are all the same level of difficulty in terms of ranking. A good mix is vital to success; for instance, target some of your long-tail keywords for engagement and traffic, and others that make it possible for you to rank in the search engines for search terms that are more critical.
Keep tabs on search trends. Like everything else, the keywords people use to search change over time. Keep your eyes open and know when certain target keywords fall in popularity so you can update your strategy.
On the same note, you’ll want to review the keywords you’ve chosen regularly to ensure they’re still effective. It’s a good idea to audit your keywords regularly and adjust your content according to opportunities that may be more lucrative.
While there is a lot involved in SEO or search engine optimization, a good keyword strategy is critical to being found by your target audience online. At EBB Web Design, our Atlanta web design team consists of experts in every area of development, including keyword research and content! Let us help you reach your intended audience.Google+