Are your marketing efforts focused primarily on on-page SEO and building quality incoming links? Sure, basic SEO is critical for online success, but content marketing is a cost-effective way to increase visibility, build your brand, and gain trust as an “authority” in your niche or industry. If you aren’t really clear about the benefits of content marketing, here are a few reasons you (or a quality content writer) should be creating valuable content on a regular basis.
You can reap the benefits forever. Because articles, blog posts, press releases and other content stays on the Internet indefinitely, you enjoy targeted traffic for weeks, months, even years. How many ways do you know of to market your website that don’t require continuous financial support?
It’s cheap – or even free. Depending on whether you write your own content or hire a writer to do it for you, content marketing is extremely cost-effective. Even if you do hire someone else to create your content, the cost isn’t usually exorbitant – and you enjoy the benefits for the long-term. Write it yourself, and it costs you nothing but a little time!
Search engines love it, meaning better ranking for your site. When you consistently publish new content on your site, search engines notice. Google in particular loves content that is original, fresh and valuable to the reader. In addition, your text will usually contain even more related keywords that will drive additional traffic. In effect, adding new content to your blog or website boosts SEO.
It drives traffic. As we mentioned above, fresh content can drive traffic to your website. Even without consciously focusing on it, new articles often contain long-tail keywords and relevant phrases that attract additional traffic you wouldn’t get with only your primary keywords. Focus your content on solutions, interesting facts and other information your reader would find useful.
Content builds your reputation. Most people who surf the web for a product, service or information won’t spend their money unless they feel they can trust the vendor. When you share new information on a consistent basis, you are in effect building your reputation. A good reputation equals more trust – and credibility is essential for success online.
If you haven’t heard the phrase “content is king“, chances are you’re new to marketing online – but there has never been a statement that is more true when it comes to online success. Develop a content marketing plan, and be consistent with it. You will be amazed at the benefits fresh content can bring to your business.
E.B.B. Interactive provides content creation services for all niches and industries. Interested in learning about our specials and packages? Call 877-323-0661 for more information.Google+