Congratulations! You have a shiny new website, and you’re ready for your target audience to see it – but how can you get it in front of them? That’s the “big question” for most who have a website online. Your website definitely won’t become a popular hangout for prospective clients without a little effort on your part. What to do? Here are a few tips to help you jumpstart your web traffic.
Get connected. The fact is, you’ve got to connect the cables, so to speak. Put your website URL on everything, including letterhead, business cards, in newspaper or magazine ads, promotional pieces, envelopes – anywhere you would normally put your contact information (name, address, telephone number), include your website address.
Start your engine (search engine, that is). It’s essential that you become familiar with search engines, how they work, and how to optimize your website so that the little “crawlers” or search engine robots find your website and rank it highly. SEO (or search engine optimization) is basically a strategy of providing quality, unique content that is well optimized for keywords, and building quality inbound links.
Put the pedal to the metal. Jumpstarting your web traffic means getting people there! This can be done through articles submitted to article directories and other relevant sites, blogging, videos, etc. Great content is what the web is all about, so make sure you offer the information your customers will be looking for. Fill up your own website with compelling, original content – search engines love it.
Get social. Once you’ve put your website into “drive” with great content and have it on the radar through your articles, videos, and other tactics, it’s time to go to the party with social media! Today, sites such as Facebook, Twitter, Google+ and LinkedIn are where you can literally put your website in front of millions of people around the world. Get involved in the discussions, provide help when you can – and promote your website, products and/or service subtly.
Subscribe to frequent maintenance. Just like your car, your website needs regular maintenance to stay in the thick of traffic. Because search engine algorithms change so often, it’s important that you stay up-to-date with current trends, new technology and even consumer preferences. Subscribe to newsletters, study your favorite web marketing and SEO blogs. Stay on top!
It’s unfortunate that so many new websites take months, years and even longer to enjoy a substantial amount of targeted traffic – but it’s a problem that’s completely avoidable, if you take the initiative and get busy. Jumpstart your web traffic using the tips above, and never find your website stranded out in the “boonies”.Google+