Social media has become somewhat of an evolution in small business marketing over the past two or three years. As a company, you may still hold to the notion that Facebook is for teenagers. This is hardly the case today; millions of businesses are using Facebook and other social networking sites to their advantage, building awareness of their brands, trust, and engaging with potential leads and customers. At EBB Web Design, our Atlanta social media services are ideal for companies who aren’t quite sure how social media works, or aren unaware of its advantages.
We want to share five ways companies benefit by using social media:
Share value and expertise. When people view you as a thought leader because of the value and ideas you share, they’re intrigued and want to know more about your company, products, and services. Engage with fans, educate them, and just get involved. Building a stronger business is about building trust and friendship!
Interact with existing and potential customers. Even when you’re in business, people enjoy the human element – the face behind the company. Social media makes it possible for you to interact, because of its conversational nature. Get down to earth, communicate and engage.
Build trust and loyalty. It is essential in today’s highly competitive business world that potential customers feel they can trust a company or its products/services. Social media makes it possible for you to build trust with potential customers, and grow the loyalty of existing customers. When the lines of communication are open, the dialogue goes on – and trust is built.
Enjoy more sales. Because your brand gets substantial exposure and those in your communities come to trust your knowledge, engaging in social media leads to increased traffic to your website – and as we all know, more traffic equals more sales.
Higher search engine rankings. Today, search engines use social media signals to determine ranking, so when someone “Google’s” or searches for your product or service, you can be found at the top of the results. The more active you are on social media and the more you interact, the higher you can expect your ranking to be.
If you haven’t used social media, it can absolutely be intimidating. It’s not hard at all, but requires a little knowledge and skill. You can learn all about how to accomplish your company’s goals with social media by digging around online, or you can put it in the hands of the social media marketing professionals at EBB Web Design!Google+