You’ve hired a team of SEO experts to optimize your website and implement off-page strategies to help your company enjoy more visibility. Good for you! Hopefully, you’re not someone who will sabotage your SEO firm’s efforts by doing one (or many) of the following, which make life extremely hard for your search engine optimization team.
Separating SEO and social media. Today, the two are very much related, yet too many business owners view them as two very different strategies. There is a tremendous amount of interaction between SEO and social media, and a huge opportunity for a strong link building strategy.
Forgetting about the end user. Particularly in recent months, Google has begun analyzing the user’s experience in terms of time spent on your website, pages visited, etc. Google now uses this data in combination with good SEO to rank sites, so it’s critical that you keep the visitor’s satisfaction in mind and offer valuable, good “stuff.”
Dwelling only on on-page SEO. Unfortunately, too many companies are obsessed with the on-page aspects of SEO, and forget the off-page tactics. In order for your search engine optimization team to achieve your goal of a high ranking, it’s essential to include PR, link building, social media and other strategies.
Thinking about SEO after the horse is out of the barn, so to speak. It’s critical that SEO strategies are well thought-out before your website is developed! Sure, everyone gets excited and anxious about a new website or re-design, but who’s going to see it if optimization is overlooked, or implemented as a “last thought?” Do it right from the beginning, else you’re likely to have lots of mistakes that will affect your success.
Not letting go of outdated SEO “rules.” It used to be that meta keyword tags were useful. Today, not so much. Sure, it’s hard to let go of what used to be the “hard and fast” rules for effective search engine optimization. However, listen to your SEO firm; after all, isn’t their expertise the reason you hired them?
Not leveraging the power of content – everywhere. Sure, great content on your website is crucial – but you also need to enforce a consistent, strong content plan across social media, blogs, articles, press releases and more to make it work for you.
It’s easy to get stuck in the on-page SEO mindset – but if you’re going to have a successful online presence, warm up to the idea of various marketing disciplines, and how they all work together for your benefit.
Where do you concentrate most of your SEO efforts? We’d love to hear about the tactics you use to get your site seen!
Still a little unclear about all this SEO mumbo jumbo? Give us a ring, we’ll be happy to explain. Don’t worry, we don’t charge you to talk. 🙂Google+