At EBB Web Design, our Atlanta SEO experts have seen it all when it comes to search engine optimization and web marketing. Just when you think you’ve got it all figured out, Google pulls the rug right out from underneath you, and you’re left spinning in the dust. As Google becomes more and more like the federal government (making online marketing more complex and more costly for small businesses), it’s essential that you know how to survive no matter what changes come in the future, since they’re unpredictable.
Our Atlanta SEO company wants to help small businesses (and large corporations) understand how to survive SEO marketing not only for the remainder of 2013, but beyond:
Remember it’s all about content. Content everywhere – blog posts, landing pages, the home page of your website, frequency, quality, and quantity. Your website should have a home page, a blog, and landing pages for every keyword you are trying to rank for. Update your content often with valuable, unique content. When it comes to quantity, the more content you have on your website the better. Lots of pages filled with content give those little search engine crawlers more to munch on!
Meta description. While this tag has been around forever, it’s still important. This is what usually shows up in search results, so you want it to be enticing so that people click on your listing. Be sure your keyword is featured in the description!
Titles. Pay close attention to page titles, as they should contain the correct keyword for the page. The title should also match the content you have on that specific page to prevent confusion in both Google and your visitors.
Inbound links. While link building used to be an essential component of good SEO, not so much today. You still want valuable, relevant links coming into your site, but build them gradually over time. It is more effective to build 100 links each month for 6 months than to build 600 links in one month, as it looks more natural to search engines.
Make sure links are natural. It was effective not too long ago to use the keywords you were wanting your pages to rank for as the anchor text in nearly all of your links – but not so today. It doesn’t look natural to Google, as most people who are going to link to your site from their own will link using something like “click here,” “read this article” or “learn more about it here.” To impress Google, mix it up when you’re building links using generic words at least half the time and keywords in some links.
Diversify your link building efforts. In the “old days,” you could post a dozen articles on as many article directories and reap the rewards – not so today. Now it’s more effective to vary your link building efforts through article submissions, press releases, guest blogging and commenting, social media, videos, and web 2.0 properties.
Whoever said SEO was easy, especially when you never know what to expect next from Lord Of The Search Engines? Use these 6 tips for SEO survival in 2013 and beyond.
At EBB Web Design, our Atlanta SEO firm is cutting-edge and constantly on top of all things search engines. Let us help you achieve top ranking!
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