You’ve probably come across more than a few “about” or “about us” pages on websites that you found boring. Maybe you’ve even seen some sites with no “about” page at all – a big mistake. What’s so important about this page, and what are the benefits in terms of SEO, web design, etc.?
First, a good “about” page reveals the human elements behind your business, shares your mission and tells a story of how you began and got to the point where you are today. Your “about” page should be interesting and reveal your passion for what you do, what drove you to offer the products/services you do to those who need them.
Next, this is the perfect place to make skillful use of your most important keywords, and also boost local SEO. The “about” page should incorporate the keywords you want to rank for along with geographical information that helps you show up on search engine results pages for any of your company’s locations. Whether you have a single location or several, be sure to include geographic locations that include address, city, state, zip code, phone number, etc.
SEO gets a boost when visitors spend more time on your website. This is another reason you want to craft a great “about” page. When it’s helpful, compelling and provides valuable information such as business hours, contact info, phone numbers, locations and other information visitors will spend more time on your site – one factor Google uses in ranking. To make it even more engaging you may want to consider using Calls to Action such as “schedule a free consultation now,” “call now and get 10% off your first purchase” or something similar.
Your “about” page should be beneficial to the user while helping boost SEO and enhancing your site’s design. Most of all, it’s important to consider the information visitors want most when creating your about page while including important, relevant keywords; listing locations; and telling your story in a way that’s thoughtful and intriguing. No boring ‘just the facts’ “about” page for you!
At EBB Web Design our Atlanta digital marketing and web design team go the distance to help grow your business. From Atlanta and San Francisco to Honolulu we provide unparalleled services customized to the unique needs of each client. Give us a call today!Google+