As a trusted Atlanta digital marketing company, we see common mistakes made by businesses using Adwords all the time and we have a few Adwords tips that just may help your business. While pay-per-click advertising can be highly profitable, you can also lose your investment in a heartbeat. The best solution to ensure no mistakes are made is to consult professionals when creating your Adwords campaign, so that you enjoy a good return on your investment. Here are a few of the most common mistakes, and how you can avoid them.
Use ad groups correctly
Many companies incorrectly use ad groups, which can wreck your campaign. Take the time to conduct thorough keyword research, and segment your ads into different groups. The keywords you choose should correspond to a specific service/product you are advertising. For each ad group, choose about five to 20 keywords.
Use strong, compelling copy
How an ad is written will determine whether it lives or dies. Keep the copy simple, don’t over complicate things, and include a call to action, stating a benefit of your product/service in the ad. Keep in mind it’s only 70 characters, so being concise is key.
A/B test your ads
Adwords offers A/B testing, so you can see how ads advertising the same product/service, but using different copy, compare in terms of click-through or conversion rates. Try different CTAs, headlines, descriptions, etc. to see which seem to best accomplish your goals with Adwords.
Create a landing page
A landing page is effectively a guide between your ad and your website, so never send someone who clicks on your ad to your home page. You can also send the user directly to a product or service page, but the point here is that the landing page should be relevant to the ad, and deliver what the user is looking for. Sending “clickers” to an unrelated page just to get them to your website is a waste of time, effort – and most of all, your investment!
Adwords is complex and complicated for many business owners who want to increase leads and customers. At EBB Web Design, our digital marketing staff includes professionals who are experts in Adwords, so why risk making critical mistakes and wasting your money? Give us a call today for outstanding results with your Adwords campaigns.Google+