Businesses in Atlanta need to “refresh” their websites every so often; after a while, a website can become stale. The truth is, it takes more than adding a few stock photo images or jazzy colored buttons. If your company website isn’t converting as well as it once did, it may be time for a redesign – but it’s not too late! Your website isn’t terminal, it just needs a little spiff up.
As website design professionals in Atlanta, we want to point out what should take top priority when you redesign your website.
User experience should take top priority, not sales. Sure you need sales to be successful, but customers come first. A clean, easy-to-navigate website that incorporates clear calls-to-action and provides engaging, informative content that keeps customers on your site is essential. Always remember: when it comes to design, less is more. Simplicity is key. Make it super simple to find your contact information (put it on every page), make it super simple to make a purchase and get through checkout, etc. The least number of steps your prospect has to take to accomplish his/her goal, the better.
While SEO is important, it’s NOT the end goal! Your ultimate goal should be to have a website that real people love, not search engines. Sure, a high organic ranking is great and there’s no doubt you’ll have hundreds of visitors – but if your website doesn’t convert well, what’s the point? Again, it all goes back to user experience. It’s important to optimize a website for search engines, but far more important to deliver what a prospective client would expect to see from a company in your vertical in terms of the look and feel of your site, and the tone of the content.
Remember that content is the lifeblood of your website. Content isn’t just words, it includes videos, infographics, podcasts, even the fonts used, ads, code, the “whole enchilada” so to speak. Just any old content won’t do; your content must be informing, fresh, engaging, compelling, even entertaining depending on your industry. It should answer questions and make the user want to find out more. Include videos, a great blog, anything that will enrich visitors’ experience and make them spend more time on your site.
When it comes to redesigning your website, it’s really all about how the various elements (design, color scheme, content, navigation, etc.) come together to give the user an amazing, cohesive experience.
If your website is tired or in a slump, contact EBB Web Design today! Our team of experts will breathe new life into your business website, helping boost conversions, visitors’ time on site, and most of all, delivering an exceptional user experience.Google+