As Atlanta website designers, we definitely understand the importance of an effective SEO strategy and outstanding content, but we also know how essential good website design is for success on a highly competitive internet landscape. If you’re a business owner, think about it yourself for a moment; when you arrive at a website, do you get a first impression (whether good, bad, or indifferent)? Of course you do. Some websites really catch your eye and attention right off the bat, while others leave you yawning – and leaving the page before you’ve read the first sentence. The first impression is often how a potential client perceives your business from those first few seconds, and is vital to getting visitors to stay there so that they can see that your company is indeed reputable and credible.
As we said, great content is important – in fact, it’s essential in today’s SEO world. That said, as humans we’re naturally drawn to the overall package or “look” of the design immediately, just as the outside packaging on a product at the store draws your eyes and attention. Just as many manufacturers have built their brands around packaging, you can help boost your company’s brand by making an amazing first impression.
Look around at a few websites within your industry, and you’ll probably notice a few things. Some may look professional, while others look almost like an after thought – like the business owner knew a website was important today, and just had someone throw it together. As a business owner, isn’t a quality, professional website that demonstrates your company’s credibility, integrity, and ability to deliver, the solution? Yes!! Consumers are in a way selfish; when they search the web, it’s all about them, so your website MUST deliver.
A website or blog is actually a “visual connection,” therefore the design of your site should be relevant or relatable to the product or service you provide. Websites don’t have to be flashy, bright, or edgy to attract the attention of the visitor. How your website is designed should be determined by your industry, and the type of client you hope to attract. Ultimately, the design of your website can deliver your core message and signal your company’s vision or mission in a way that allows visitors to understand what you can do for them before they read the first paragraph.
At EBB Web Design, our Atlanta web design team knows that the design and development of a company website is about far more than colors, shapes, and fonts. It’s about building credibility and trust, and a strong brand image that will remain in the minds of your visitors long after they leave your site. Trust our team of professionals for unsurpassed results!Google+