As an Atlanta business owner, you may think that strategic branding is about winning over customers. While this is part of it, it’s actually much more than that. Ultimately, in the end, building a strong brand means you convey the message that your product/service is THE smartest or most effective solution to a need or problem.
Strategic branding requires that you set your company apart from your competitors. How can you accomplish this? Communicating a clear message, catering to a specific demographic, utilizing images and phrases that effectively represent your business to your target audience – these are all ways to build trust in your market, which is essential to building not only brand recognition, but furthering the growth of your business.
The Key to Strategic Branding is Consistency
A brand consists of much more than a trademark or logo; ethics, culture, the values of your company, results your product or service delivers – these are all key components of a successful brand. It’s important to be consistent throughout your branding efforts, whether through your slogan or logo, website, social marketing efforts, advertising, even print media. By developing smart branding efforts for the long-term, you will see that you not only establish a strong brand, but you also grow a following of buyers who are loyal and believe in your brand. No business should be without a strong brand, as customers often view it as a promise of your product or service’s effectiveness, quality, uniqueness, etc.
Another benefit of having a branding strategy in place is how word spreads. Given social media and the “viral” effect of the internet today, it’s easy for your brand to become the topic of conversation when clients share their thoughts via social platforms, blogs, reviews, or even by word-of-mouth.
The bottom line is that sincerity and honesty count when it comes to developing a strategic branding process. Don’t make claims you can’t back up, establish yourself as an authority in your industry, be sure to communicate why your product or service is unique from your competitors and deliver key messages to your target audience. At the end of the day, the most important thing you want your clients to know is that your business exists to meet their needs!
At EBB Web Design, our Atlanta marketing experts are ready to help not only with strategic branding, but web design, SEO, content development, mobile design, and much more. Delivering exceptional results is our mission!Google+