As a highly regarded Atlanta digital marketing firm, we understand the importance of blogs for achieving higher search engine rankings and engaging with your target audience on a more personal level. As important as a blog is for your business, there are some mistakes that can sabotage your success.
When writing posts for your company blog, here are three mistakes you want to avoid:
- Not considering the purpose of the post. Is your content meant to entice readers to visit a product page, or position your company as an industry leader or influencer? Always determine what the goal is before writing your blog posts, and consider what readers want answers or solutions to. Simply writing a post for the sake of adding content isn’t enough!
- Too little value, too much promotion. Readers of blogs are looking for value; if your copy is overly promotional or what readers may consider “spam,” they’re likely to leave – and not come back. Today’s consumers are savvy; they know the difference between valuable, informative content and copy designed to convince them to “buy now.” If potential leads and customers are going to take the time to visit your blog, provide them with content that’s informative, engaging, valuable.
- Information that isn’t organized. Content should be well organized and broken up into easily digestible sections. Most people don’t have the time to read every word, and instead scan the page for the “meat” of the content. Incorporate bulleted lists, headings and subheadings, photos, videos, etc. to make your blog posts more enticing and enjoyable for the reader.
If you’re making these mistakes when writing blog posts for your business, stop! A great blog can lead to huge success for your company, engaging your audience, improving SEO, and building your brand and authority as a trusted leader in your industry.
At EBB Web Design, we know that content is indeed king! Let our Atlanta digital marketing professionals help get your company noticed online.Google+