Many companies today have a blog in addition to a company website. If you do, you may wonder how to get targeted traffic to your blog without spending more of your advertising budget. In order to increase leads, sales, and conversions, it’s all about traffic! As a leading Atlanta digital marketing firm, we have a few tips we think you’ll find useful for increasing your blog’s traffic.
First and foremost provide quality, original content. Write blog posts putting the reader’s needs first. What is the reader looking for? Write in a way that’s interesting and engaging, and add content to your blog on a frequent basis.
Consider guest posting. Most owners of blogs appreciate free content to post on their own blog, especially when the content is engaging and relevant. Submit guest posts to popular blogs in your industry, and include a link back to your own blog in your author bio.
Comment on other blogs. Comment “spamming” is not a good idea, but when you can add something of interest or that’s helpful and relevant to the post you’re commenting on, it can send traffic your way. Again, choose blogs that are related to your own niche or industry.
Participate in industry/niche forums. Forums are where people chat about a particular niche or industry, often asking questions. Join a few forums and engage in the discussions, offering your opinion or expertise to help others when possible. Most forums allow you to include a link to your blog/website in your signature. The more knowledgeable and helpful you appear, the more people will click through to your blog.
Participate in social media. Using Facebook, Google+, LinkedIn, and other top social media sites is highly effective for getting traffic to your blog quickly, particularly when you engage with others. It takes some time and effort, however you can not only gain substantial traffic, you can build brand awareness and trust at the same time.
There are lots of other ways you can increase targeted traffic to your blog at no cost. Create business listings, focus on SEO in addition to quality content when writing posts, always including key terms and phrases potential clients would search for.
Need more help getting targeted traffic to your company blog or website? At EBB Web Design, our Atlanta digital marketing team is dedicated to taking your company to the top, online!Google+