At EBB Web Design, our Atlanta digital marketing professionals realize that some small businesses simply do not have an unlimited marketing budget. When it comes to promoting your business and competing with the “big boys,” it really isn’t necessary to spend a bundle. Today, there are countless methods you can use to grow your business (particularly online) without spending a dime!
Here are a few ideas you should consider if you want to grow your business and become more visible, without draining your budget.
Leverage your existing traffic and relevant communities. Where do people discuss problems/needs that are related to the service or product you provide? Niche forums, Facebook groups, Twitter, Quora, and Subreddits are a few ideas. Join the forums/communities where targeted local prospects tend to congregate – it won’t cost you a penny to engage with prospective clients on social networks or forums.
Encourage your users to share using incentives. Whether through giveaways or offering customers a discount when they share your offer on Facebook, Twitter, or other social platforms, give users a reason to spread the word. Quizzes and polls are also a great way to create viral interactions with visitors to your website/blog.
Offer a free product/review to other bloggers who are willing to review your product/service on their own blogs. It’s possible to build relationships with the biggest influencers in your industry, and get them to share your content. This is a great way to put your company in front of a huge audience.
Provide quality blog articles to relevant blogs within your industry. By providing compelling, engaging content to relevant blogs, your company gains more exposure with your target audience – and blog owners love free content, especially when it’s informative, valuable, or entertaining.
Don’t be afraid to ask your friends/family to share your blog posts, social media posts and comments, any content that could potentially capture the attention of prospective leads/clients.
Provide your service at no cost. We know – you’re thinking “are you out of your mind?” Whether you write content, design websites, create graphics, or provide any service, doing it for free a few times can help you gain an incredible amount of exposure and generate new business. What do you get in exchange for your free service? Backlinks, PR, and testimonials, not to mention word-of-mouth referrals. Don’t provide your services to just anyone for free – make sure it is a company that has a large network of target clients, or who can refer other business to you.
There are so many ways to effectively market a business without spending a fortune on advertising. SEO, content marketing, social media, and effective website design are just a few of the components of a good marketing strategy.
Need help with your marketing efforts? At EBB Web Design, our digital marketing experts have lots of ideas to help you grow your business and increase visibility online. Give us a shout today!Google+