How long a visitor stays on your website is extremely important. After all, if he or she only stays three seconds – no new leads, no sales. Did you know that the average visitor takes only five seconds or less to decide if he or she will stay, or leave? At EBB Web Design, our Atlanta digital marketing experts have a few tips that will ensure your visitors are interested – and hang around.
Make it fast. If it takes your website even 15 seconds to load, that’s too long. People are in a hurry, and they aren’t going to hang around waiting. Video, audio, and flash animation all contribute to a slow-loading website.
Appeal to the senses with color. It’s proven that colors trigger emotional response, and set the mood of your website. Make sure your color scheme gets a positive response from visitors, depending on your market. The appeal or attractiveness of your website is key to enticing visitors to stay on your site.
Capture your visitors’ eyes. Positioning of your content, logo, and other objects is critical to the success of your website. It’s natural for people to go from left to right; most don’t have time to read everything, so they scan your pages. Make sure the topics that interest them are highly visible, and your logo placed at the top left corner. Images should also be relevant to your industry.
Include compelling headlines. Headlines are usually created in larger text, bold, or both. Make sure yours grab your visitors’ attention, and leave them craving more. Your headlines should captivate your audience, and give them a taste of what’s to come when they continue to read.
Simple navigation. Navigation should be logical and easy to find, making it easy for visitors to get where they want to go with the fewest clicks possible. No one is going to stay on your website for long if it’s hard to find what they’re looking for!
Capturing your visitors’ interest and keeping them on your website isn’t that difficult when you go about it the right way!
Need help designing a website that will take your company to the top online? EBB Web Design not only designs appealing, user-friendly websites, our Atlanta digital marketing professionals help your company experience great success online. We’re your one-stop solution!Google+