As a top-rated Atlanta SEO firm, we see numerous mistakes small business owners make when implementing search engine optimization. Once upon a time, SEO was all about packing meta tags and page content with keywords, then collecting as many backlinks as possible. Today this approach isn’t effective, and it could get you banned by search engines!
Here are our top 4 SEO tips for small business:
Know your audience. While this may sound simple, have you really defined who your target audience is? By identifying your target audience and what their specific needs are, you can tightly focus the content you write to that audience, as well as choose the most relevant keywords for the widest reach.
Consider the architecture of your website. Your website may look amazing, but is it structurally sound in terms of SEO? Yes, the architecture of your website does affect search engine optimization. Your small business site should be easy to navigate and interlink within the site. Keep it simple and direct visitors to the most important pages of your site from the home page (subscription page, products/services, contact, etc.).
Be sure your content is relevant – and update often. Search engines like nothing better than a website that provides useful, informative content that answers readers’ questions. The more content you add, the more far-reaching your pages will be and the higher your website will rank for critical keywords and phrases.
Engage. Whether through a blog or social media (or even better, both) engaging with others helps build awareness of your business, products, and services. Social media is also a strong indicator to search engines today of a website’s importance or popularity, so be sure to connect with others on Facebook, Google+, and other social networks.
While SEO has definitely changed over the years, the fact is it’s actually easier today to achieve greater visibility online. The key is lots of great content that ultimately attracts potential customers to your business.
Need help with search engine optimization? At EBB Web Design, our Atlanta SEO professionals are cutting-edge and dedicated to producing the results you expect. Contact us today!Google+