Many web designers today build websites using a CMS, or content management system. The most well-known CMS is WordPress, however there are others including Joomla and Drupal, which you may or may not be familiar with. Regardless, a content management system gives your website a strong base and is extremely secure, flexible, and intuitive. If you’re an Atlanta business owner looking to have a new website designed, you should strongly consider this type of system!
CMS websites can be fully customized so that your site is unique and unlike any other on the web. As the name suggests, content is one of the most important elements of your website. Considering that, today, outstanding content contributes substantially to your SEO efforts, it just makes sense to have a website that’s packed with great content your visitors will find useful and engaging.
Why is a CMS great for businesses?
Because a content management system requires no special software and provides a web interface for editing, business owners (or anyone on staff you authorize) can make edits by simply accessing the internet! Whether you need to update a page or add a blog post, it’s simple. Even on-the-go, you can easily make changes without calling your web designer or someone who’s “technically savvy” to make the changes, which often results in waiting for the change/update to be made.
Of course a CMS also includes videos, images, audio files, etc., however this is also content. What’s great about content management systems is that written content (text) is critical for SEO purposes, because search engines (for instance, Google spiders that “crawl” websites) can more easily understand written text when compared to graphics or pictures. It really boils down to what any modern online marketing campaign is all about today – not the website itself or its colors or design (although looks DO matter), but the content featured on your website. This is what your visitor wants – answers and solutions!
Even if you have no experience whatsoever with editing or managing a website, CMS platforms make it simple. Need to announce a new product or upload a video that ties into a current event? It literally takes just minutes. Done. It’s as easy as using a word processing program such as Microsoft Word, and even very similar. Add and format text, embed a YouTube video, insert links, and more – it truly is simple.
Can you see the advantages of a CMS platform for building your website? So adaptable and flexible, yet beautiful and professional in design. As an Atlanta web design company, we can create a website that’s customized to your needs and one that captures the attention of those who visit your site – one that you can easily make changes to whenever you need! Learn more about how it all works by contacting EBB Web Design today.Google+