Many companies believe that in order to compete online, all they need is a website. The fact is, a website is a marketing tool, not a marketing plan! Before you have your site designed by a reputable Atlanta web design company, be sure you have your overall marketing strategy laid out. This will help your designer create a website that is effective, appealing, and most importantly, attracts the right traffic and converts.
Clear communication with your web designer is key. What are your marketing objectives? Who is your target audience, and what do you want your website to accomplish? By understanding who your specific market is, the message you want to send, and other details of your marketing plan, your designer can develop a website that is a highly effective marketing tool.
SEO is key for success. Does your web designer focus solely on the visual design, or does the knowledge expand to search engine optimization and online marketing? In order for a website to be its most effective, it must include outstanding content that’s optimized for search engines. This is important both in content and coding. Therefore, it’s essential you understand the importance of keywords and the specific audience you want to attract so that your designer can perform thorough, effective keyword research.
All design elements communicate a message. It isn’t only the content of your website that “speaks” to visitors, it’s also the images, graphics, logo, and other elements. Every detail of your pages communicates a message to potential customers, so make certain you know exactly what you want readers to come away with and communicate this clearly to your web designer.
Ultimately, a website cannot compensate for lousy products or the lack of a sound marketing plan. The preparation and planning behind the execution of your website are what will result in its success! For an amazing website both in terms of performance and visual appeal, contact EBB Web Design today. We’re the experts in Atlanta web design!Google+