Web design projects for businesses are not something that should be undertaken on a whim. Your website is serious business – it’s your online hub, where you generate leads and customers, where you build authority in your industry, create your brand, and more. The thing is, a website project is not something you simply “designate” to a professional, it’s something you participate and engage in, something you prepare for. How do you know, really know, when you’re ready to get started with your web design project?
You have no doubt who you are. When you understand the needs and goals of your target audience and can clearly communicate this to others who are not in your industry (and can communicate this information to an agency who isn’t as familiar with your business in layman’s terms), it’s a signal you’re ready to begin a website project.
You have a clear vision in terms of goals for your website. Know exactly what you want your website to accomplish, and have a clear understanding of how your company website could be THE most important tool for accomplishing your business goals? Another sign you’re ready to get started!
The content currently on your website may no longer effectively communicate your brand. It’s important to reevaluate your content and messaging to ensure it is coherent with your brand. Many companies find that their copy is a little “wishy washy,” or in other words isn’t consistent with their brand. When your brand value is in limbo, a website design firm has a tough time determining the best route to take. Once you are 100% certain of the proper content/messaging approach, it’s time to move forward.
You have staff in place ready to dedicate substantial time/effort on the redesign project. Redesign (or any project involving major updates/changes to your website) shouldn’t be left to the agency alone! It’s vital to have a team in place who can spend significant time on design ideas, messaging, user experience, and other aspects of the project. When you have two or three key people in place who can make decisions and work together with the agency to achieve your goals, you’re ready to go.
Working on a website redesign or other project requires careful thought and the ability to communicate/work with your agency to reach the end result. We’re all working together here! For your web design project, count on the Atlanta web design experts, EBB Web Design, to deliver results that GET the results you’re looking for.Google+