Many companies look at a website as somewhat of a “marketing plan.” Although a great website is vital to compete today, it is not a marketing plan – it is the place you send potential leads and customers to, with all of your other marketing efforts! Your website is your online store, the “hub” of all of your company’s activity.
Before you have a web design company design your website, there are a few things you must do to ensure its success. First, you must define your target audience, who they are, where they are, what their needs/problems are. Then you must perform in-depth keyword research to determine what keywords or search terms your target audience is using to find what you are offering. Once you have determined all of this, it’s important to find a way to differentiate your business from your competitors’. What makes you different, and why should consumers use your products/services?
At this point, you’re ready to have a website designed by a company who can capture your message, brand, mission – the essence of who you truly are, and capture the attention of visitors to your website. Your website should be not only visually appealing, but informative, engaging, valuable in a way that makes visitors want to stay and learn more. Once you’ve accomplished these goals, you’re ready to start marketing!
SEO is one aspect of marketing that’s vital, and helps your website rise to the top of the search engine results pages. This is accomplished in a number of ways, through keyword optimization of your website’s pages, great content, videos, quality inbound links from relevant websites, and more.
Blogging and social media are two key factors in an effective marketing strategy. Blogging helps you build up authority and trust, and further engages the reader who will then share your blog posts on Facebook, Twitter, LinkedIn, and other social media platforms. Google “listens” to social signals today, so the more your content gets liked, re-tweeted, or shared in other ways, the higher your website will rank over time.
Content marketing is by far the most important component of an overall marketing plan today, and involves sharing content through your own blog, videos, articles distributed on relevant sites in your industry, social media, infographics, and more. The more you create useful, original content that people love or find useful enough to share, the greater your success will be.
Of course, the point of all of your marketing efforts is to get potential leads and customers back to your wonderful website where they can further explore, download a free ebook, sign up for your newsletter, or make a purchase!
Whether you need help developing a marketing strategy or are in need of a great website, EBB Web Design is a professional Atlanta web design firm that helps businesses reach the top of the ladder and outshine the competition. Contact us today for outstanding results!Google+