Raise your hand – how many of you flip through magazines and primarily look at the pictures while you’re waiting at the doctor or dentist’s office? Pictures can be captivating, and the same is true of your website. As Atlanta web designers, we have a few tips when it comes to choosing images for your website that will capture attention, evoke emotion, and more.
Few people today have the time or even the inclination to read long blocks of text, and photos can communicate a thousand words in an instant. Pictures tell stories, but it has to be the RIGHT picture. Here are a few tips to help you choose images that accomplish your goal.
Avoid cheap stock photos. What do low-quality images project? That your business is low quality or too cheap to use professional-grade, quality photos.
Large images are impressive. Browse through a few websites and you’ll likely see that many of them have large background images on their home pages. Why? They make an impression immediately, and because of their size, they get noticed. In addition, larger images are capable of delivering more details, which results in a visual experience that’s satisfying for your visitor. Without using lots of blinding text, you can get your message across and tell a story.
Images are emotionally evocative, making those who visit your website feel positive about your company, product, or service. Ultimately, you want to give people a positive, good feeling and the impression that what you offer is precisely the solution to their problem/need.
Your business is unique. Images help visitors gauge your business, and are usually the first impression a potential customer gets – and we all know the importance of first impressions! The images you choose can be what makes you stand apart from your competitors; you offer an experience that isn’t “the same old thing” others in your industry offer.
How do you know if the images you choose are the right images? By having your web design team test them to see which seem to keep visitors on your website longer.
Images should be compelling, evoke emotion, tell a story, and essentially “connect” to your visitors. At EBB Web Design, our Atlanta web development team is capable of taking your website to the next level! Call us today for unparalleled results.Google+