Companies don’t have websites simply so they can brag about having one; a website’s purpose is to grow a business by capturing the interest of new leads and clients. As Atlanta web designers, we know that website design is changing faster than the blink of an eye – and we keep up with all of the latest trends. How can you make sure your website is doing its job, capturing the interest of visitors who are want more information regarding your products/services?
Here are a few pointers.
Make sure your website is responsive, above all else. With the ever-growing number of consumers who use smartphones, tablets, and other devices to access the Internet, it’s critical that they can view your site properly from any size screen. If a visitor comes to your website from a hand-held device and can’t view the sidebar or access the navigation, you can be sure that visitor will be gone in a flash!
Keep it clean and simple. Congested, confusing, LOUD websites are a thing of the past. Today, it’s all about keeping things simple and clean. Clear navigation, content that’s easily digested, one page instead of sidebars on one or both sides. Make it easy for your visitors to navigate around and find what they’re looking for – and easy on the eyes as well.
Make it interactive. What does this mean? Clickable maps, glossaries, blogs that allow for user comments – visitors to your website want to feel engaged, as if they’re part of it all. Depending on your industry, allowing visitors to submit a blog, photo, or video may be a way to help hold users’ interest and keep them coming back for more. Long gone are the days when all a visitor could do on a website is print a page or download a special report.
Engage your visitors with content they can really sink their teeth into. Readers want answers and solutions, ideas and suggestions. They don’t want content that’s sole purpose is to attract the attention of search engines through keyword optimization. Provide content that is fresh, useful, engaging, and that gets shared via social media.
These are just a few tips to ensure your company’s website is engaging and will attract targeted traffic like bees to honey! Need help with your website? Contact EBB Web Design today. Creating amazing websites is our specialty!Google+