Has your website had a “checkup” lately? It’s important to audit your website for a lot of reasons – to improve its performance, enhance SEO, and improve conversions. Our position as a top Atlanta SEO management services company allows us to stay on top of what works in regards to designing and creating a website that achieves your goals.
So, how can you audit your website to ensure it is properly optimized for search engines, and converts well? Here are a few tips:
Assess your content. Whether it’s blog posts, static pages or landing pages, assess every page’s content. What you are looking for is high quality content, on-page SEO in regards to page titles, meta description, keywords, and whether your content is optimized for conversions and lead generation. Consider what offers appeal to the various segments of your target audience, whether your landing pages are optimized, and whether you are using calls-to-action effectively.
Assess the technical aspects of your site. Is your website free of error messages and broken links? Clean it up, so that your readers don’t encounter a dead end. You can use Google’s Webmaster Tools to handle this.
Make sure your website is design responsive, friendly for those using laptops or desktop computers, as well as those using mobile devices. Other technical aspects you will want to audit include:
- Whether URLs are optimized. An SEO friendly URL is important, however you want to avoid URLs that are too long because of keyword stuffing.
- Is your site structured so that content is easily accessible by search engines, and user-friendly for visitors? All of the pages of your website should be linked to internally from other pages in order for those pages to be indexed by search engines.
- Does your website perform well in terms of page load time? Do you have good “up” time, or is your site down frequently? When CSS or HTML need cleaning up or you have excessively large image files, it can negatively impact the performance of your website – and slow loading or server response time means lost leads and customers.
These are a few of the tasks that should be included when auditing your website. If you aren’t a particularly “technical” person or need help with defining how your website’s pages are indexed and crawled by search engines, or defining canonicalization of content, you may benefit from having an experienced Atlanta SEO management firm perform an audit on your site.
At EBB Web Design, our team is skilled and capable in all aspects of creating a successful and effective website, from the initial design to implementing best SEO practices and marketing.
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