As a leading Atlanta web design firm, we understand that as a business owner, you want to save money in any way possible. On the Internet, you’ll see all kinds of promises designed to capture your attention and turn you into a customer. Some examples may include:
- We Beat Our Competitors’ Prices
- Low Cost Web Design
- Cheap Website Design
You get the picture. It’s a competitive web design and SEO world today, and companies resort to all sorts of tactics to win over new clients. Is this smart? In most cases, no. Because your website will be the “hub” or online store front of your business, it is vital that it can be found by those searching using your key search terms. If no one can find it, why even have a website?
Think about this for a minute: Would you choose a surgeon, chiropractor, or lawyer because he/she was the cheapest? Of course not! You want to choose an SEO or web design company because of the talent, ability, and knowledge of the team who will be dedicated to developing a strong online presence and building your brand.
Unfortunately, many web design companies sell their services based on looks alone – that is, how fantastic or appealing the site is visually. The question is, what’s under the hood? It’s the coding, functionality, usability, and optimization for search engines or all of the “behind the scenes” stuff that really matters when it comes to showing up on page one of Google for your most important search terms. What good is an amazing looking website, if no one ever sees it?
A great website converts visitors into leads, and leads into paying customers. It represents your brand and integrity, and it informs, educates, and engages.
Think about it this way – a low cost or “cheap” website can become your biggest expense. Why? It won’t rank highly in search engine results, it won’t generate phone calls and leads, but it will cost you in terms of hosting, domain name, an email services provider, and more. It all boils down to the fact that digital marketing is about building leads and increasing conversions. When you choose low cost or cheap web design or affordable SEO services, you choose zero return on your investment.
At EBB Web Design, we may not be the most affordable or low cost Atlanta web design firm, but we do know our stuff! Putting you in front of your target audience, increasing conversions, and gaining new clients is what we help you do. Don’t waste your money having your website redesigned because the first attempt wasn’t successful!Google+