Nearly every company with a website online knows of Facebook, so there really is no need for an introduction of this social media giant. However, as a trusted Atlanta web development and marketing company, we know the many benefits of using Facebook for business. You may have your own personal profile, but do you have a business page?
If you’re not sure what the point is of using Facebook for your business, here’s a quick overview:
Build communities and relationships with customers. Ultimately, Facebook is the ideal place to engage your customers (and potential customers) and add value. It’s all about creating your brand’s personality, demonstrating your expertise in your industry, and interacting with your community. But, be aware that building a community takes time and commitment; it is a long-term strategy that over time will be the basis of all of your social media activities. If you aren’t using Facebook pages for business, you should be – and it doesn’t end there. Facebook ads and promoted posts help enhance your presence even further!
Now, here’s what you want to AVOID with Facebook:
Because we are an Atlanta web development company that focuses not only on web design and marketing but social media as well, we understand the pitfalls that can befall companies who don’t use it the right way. Don’t . . .
Ignore your Facebook Wall. A hit and miss approach doesn’t work; it is essential that you monitor interactions on a frequent basis. This is particularly true if anything negative is posted on your wall, as when you catch it quickly with a good response you can avoid giving the impression that you don’t care about customers’ opinions, or responding to problems/issues. Check your wall two or three times every day.
Fail to engage. Social media is not one-sided, it’s all about two-way conversations! Engage with your fans and followers. Don’t constantly promote, but publish good content that’s informative, and then listen to the responses. When you listen, you learn in terms of what your fans like! This makes it easier to deliver what your target audience wants, which in turn transforms engaged fans into customers.
We could go on and on about the advantages of using Facebook for business, but you can already see the benefits – increased visibility, better brand awareness, an opportunity to really “connect” with your audience and build your reputation as a leader in your industry!
At E.B.B. Interactive, our Atlanta web development company is a team of experts dedicated to seeing your company succeed online. If you don’t succeed, we don’t succeed. Let us take your company’s online presence to a whole new level!Google+