Owners of small to medium-sized businesses (SMB’s) in Atlanta often wear a lot of hats – too many, really, to successfully market your business yourself. It’s a good idea to have a team within your company to handle the marketing, or outsource the work to a digital marketing agency who can achieve great results while you focus on other things. Regardless of who takes care of the marketing, what are the best strategies for SMB’s?
Our Atlanta digital marketing experts are sharing the most important strategies, in no particular order of importance.
SEO, or search engine optimization. While we won’t go into all of the details of how this works, SEO is key to having your website show up on the first page of search engine results, so you’re front and center to your target audience. Essentially, your business website will be seen by potential customers, although it’s not a process that provides immediate results and it does take time. That said, it’s absolutely necessary!
Social media marketing. Developing relationships and having conversations with potential clients is critical today. Social media marketing isn’t about hard selling, it’s about building trust in your company and establishing yourself as a leader in your industry. Once you determine whether your target audience spends most of its time on Facebook, Pinterest, Twitter, or other platforms, you can establish a presence on those channels and begin the conversations. This is an amazing way to put your company in front of lots of people quickly.
PPC, or pay-per-click advertising. Yes, it’s frightening when you don’t understand how it works, and it has burned a hole in the pocket of countless business owners. However, when you have a professional help you understand PPC and navigate the process, you’ll see it can be hugely beneficial and profitable. Essentially, pay-per-click ads show up on search engine results pages so your business can be seen before your SEO efforts eventually send your website to the top of the search results. It’s all about immediate visibility and creating an ad that piques the interest of users searching for your product/service.
These are three of the best marketing strategies for small to medium-sized businesses, however there are other ways to market and promote your business that are effective and low-cost, including blogging and email marketing. Creativity is the name of the game, and given the competition on the Internet, you can’t take a “build it and they will come” approach, because they won’t!
For all of your digital marketing needs, trust the Atlanta web design team at EBB Web Design for results that exceed your expectations. Contact us today!Google+