Unfortunately, many webmasters or online business owners believe that meta description tags are designed for SEO, and they are in a way. However, they’re NOT meant to be keyword stuffed garbage, and are in fact meant to entice those searching for your product/service to click on your website. What do we mean by this?
Your website’s page description tag is what will be shown in the Google search results, right below the title. This is what users will see in the results pages, what they will read that will make them want to click and explore further. Each page of your website should have a relevant and unique meta description tag.
So, how can you create effective meta description tags that will draw targeted traffic to your website?
- Spy on the competition first. Before you begin writing your description tags for your pages, go through the first page of results for your chosen keywords. What are your competitors’ messages? Make yours stand apart from the rest.
- Write copy that includes a call to action. Let’s face it; many meta descriptions tags are quite dull, to be honest. Your goal is to encourage users to click on your link and come visit your website, so create an enticing call to action. You could even include a phone number in your description! Who knows, you could get a call straight off of the results page.
- Write “mini” ads which are compelling for every page. Every page of your website, whether it’s page 10 or 110, should have its own unique description that is relevant to that particular page. While your description should reflect what the searcher will find on that page, write “mini” ads that make clicking on your link irresistible.
- Keep it short. A short description that’s to the point is best; try to keep it at about 150-160 characters, which is all that search engines will display anyway.
- Avoid keyword stuffing. Because these tags do not impact rankings, don’t worry about putting keywords in. Your primary concern should be to write descriptions that are compelling and meant to increase conversions rather than SEO.
Now you know how to write effective meta description tags, and why it’s not important to focus on keyword optimization. Write snappy, relevant content and watch your visitor count soar!Google+