When people think Search Engine Optimization (SEO) the first thing that comes to mind is almighty Google. It makes sense since it seems like all that’s shoved down our mouths constantly is “Google” this and “Facebook” that. If you’re only paying attention to Google when it comes to your SEO efforts, you would be doing yourself a major disservice. Bing now has approximately 30% market share. That means while you’re busy concentrating on Google, you could be missing out on 1/3 of your customers simply because you didn’t pay attention. The great thing about Bing is that they make it easy for you to begin optimizing your organic results. Here are just a few reasons why you want to start concentrating on Bing’s network.
Awesome Webmaster Crawl Settings – Bing’s revamped Crawl feature gives webmasters greater flexibility and control. Webmasters can now set the crawl faster during business hours and slower during off-hours, among other great enhancements.
Index Explorer – Bing’s recently updated Index tracker allows sites to access Index Explorer data instantaneously. Areas of focus include: Stability and failure detection, extensibility, performance, freshness, and reduced machine footprint.
Dashboard & Export – Bing has a very comprehensive and user-friendly search dashboard that shows key statistics and analytics that you’ll want to pay attention to as a webmaster. In addition, should you want to export this data to a .csv file, you can certainly do that.
User and Role Management – For many companies, the role of “webmaster” is too much for one person. The webmaster’s duties are delegated out to several different personal. With Bing’s role and user management, you can create user profiles and assign certain privileges based on roles. For example, you can give someone Administrator access or simply Read Only access.
Knowledge Base – Bing has a massive amount of free and helpful information contained within their Help Knowledge Base. Not only do these assist you with “how-to” functionality within the Bing Webmaster portal, but they also provide recommendations for topics such as SEO, link building, redirects and more.Google+