As Honolulu web designers who specialize in not only design but content, paid advertising, and more, we know the importance of having a company blog. Perhaps you’re a business owner that doesn’t have anyone on staff who has time to maintain a blog, or you think that frequent blog posts will be too hard – you won’t be able to come up with fresh ideas, you’re too busy taking care of other aspects of your business, or you’re just not a writer. All of these are great excuses, but excuses won’t get you anywhere or improve SEO results – blogging will!
In a nutshell, here’s what Google (the most important search engine of all) wants: Frequent, fresh, valuable content that’s consistent. How hard is that?
If you don’t have a blog, chances are your content remains the same day after day, week after week, month after month. What does this mean? Your website eventually becomes stale, because visitors have nothing new or valuable to read – it’s all the “same old stuff” they saw six months ago!
Lots of companies and online businesses try to “trick” Google into higher ranking in search engine results, but it just doesn’t work. The bottom line is that Google wants to deliver fresh, relevant, valuable results to users – and this requires quality, engaging, informative content. The best way to deliver? Your company blog!
How important is blogging to your business? It’s CRITICAL. Providing high quality, unique content that your visitors can use is precisely what Google wants. Their primary goal is to deliver what your target market is looking for – answers to their problems and needs; information they can consume now.
The great thing about blogging is that your business will enjoy far better search engine rankings, which means you’ll get more targeted traffic. What does an increase in traffic mean for you? More leads, which can lead to more buyers/more sales. Isn’t that what it’s all about?
Adding new, fresh content to your blog on a consistent basis helps “train” the Google bots to come back and visit your website frequently.
Now that you know your company needs a blog, what do you do? If you or your staff is incapable of creating fresh content weekly or even more frequently, hire a talented content writer. The key to success with a blog is not only creating fresh, relevant content your readers will “gobble up,” but writing around your most important keywords and search terms. Optimize your blog articles, make sure they’re well-structured, and you’ll be rewarded by higher search engine rankings.
At EBB Web Design we realize that not all businesses have talented writers who understand how to create compelling content while optimizing that same content for search engines. Our talented team of content writers is ready to take your business to a new level of success, attracting new leads/clients while increasing search engine results. Contact our Honolulu digital marketing professionals today, and reap the rewards of having a company blog.Google+