Many companies still have yet to implement blogging into their SEO strategy, and fail to realize the positive impact a blog can have on their brand, traffic and overall success. The fact is, blogging is an extremely powerful SEO tool that can accomplish many things, including:
- Increasing the volume of targeted traffic coming to your website
- Increasing page rank
- Building brand awareness
Why hasn’t your company started a blog yet? Many people are simply intimidated by blogging. They fear they won’t be able to write great posts, or write them often enough. Maybe you don’t understand how blogging works, and have no idea how to get started. The fact is, without a blog your company is missing out on some amazing visibility, traffic and improved search engine rankings. Basically, your company is missing out on a substantial opportunity to increase leads and profits.
Search engines (particularly Google) LOVE blogs, for a number of reasons. Because they are written using a simple format, it’s easy for the search engine “crawlers” to navigate your blog, finding all of the original, valuable content you offer. In recent months, Google has begun using “user experience” as a way to rank blogs and websites. What makes for a better user experience? Great content that is original, and written in a natural way – which is exactly what a blog offers.
Blogs give your business a more personal feel as well, and allow potential customers to interact by leaving their comments and opinions about your posts. Because they are written in a more natural, relaxed voice, readers will feel more connected to your company – and even feel that your company strives to stay “in touch” and keep them informed of news, updates, new products, etc.
Blogs are an ideal way to increase your inbound links, as bloggers love linking to other blogs that offer interesting, useful reading. Most blogs also have an RSS feed, or Really Simple Syndication feed, which allows your readers and blog directories to be notified when you add a new post.
If your company doesn’t have a blog, it should. Blogs are an essential tool that should be part of every SEO campaign, whether your company is small or large!Google+