Today, most Atlanta businesses with a website also have a blog, and for good reason – search engines love fresh, engaging content, and there’s no easier way to keep your content updated. People love blogs, too, especially those that are informative, educational, engaging, or even humorous. As an Atlanta digital marketing firm, we know that one hugely popular post can attract more inbound links and traffic than weeks’ worth of “average” content. Here are our tips to help make your blogging more effective!
Brainstorm a bit. Is there some area or aspect of your industry or niche that hasn’t been fulfilled or addressed, something your target audience is hungry for? The more you can help your industry/niche audience and provide really awesome resources right at their fingertips, the more links and “sharing” of your posts you’ll enjoy.
Come up with attention-grabbing headlines – after all, who’s going to read a post with a blah headline? It’s worth taking a few minutes and putting in the effort to come up with a headline that compels people to read what you’ve written.
Spit it out. Readers want your resources, opinions, and tips right away, so tell them already! Long introductions will likely get ignored (just like you may not have read our opening paragraph) or skimmed over at best, so get straight to the juicy stuff your audience wants.
Make it visually appealing. It’s natural for people to be pulled to things of beauty – and your blog post can look good if you take the time to format, use images, and make the most important information stand out.
When you write a blog post that’s highly popular and sends your blog out into the stratosphere, copy what works! When you have a post that is spectacular in terms of getting links and shares, study it closely to see WHY it worked so well – this makes it easier to write content that’s effective in the future.
Contributing content to your company blog is one of the most important things you can do in terms of SEO, building your brand, and connecting with your audience. It helps consumers see the real people behind the business, and gives it a human voice.
Need help coming up with great content for your blog? At EBB Web Design, our Atlanta content development team can help you grab the attention your blog deserves!Google+