As experienced Atlanta web designers, we know the cost of developing a website can vary dramatically, depending on many factors. If yours is a small or medium sized business, you may need to budget for a future redesign of your site, depending on what you want your website to accomplish and your goals.
We have a few suggestions for you to ponder as you decide how much to budget for your web design project, and some tips regarding what you can do in the meantime to ensure your current website is user-friendly and accessible.
First, your web design team can help you determine how much you’ll actually need to budget with your help in defining exactly what your goals are. Naturally you want to make more money, but what are the goals to get to that point? Is your objective to:
- Rank higher in search engine results pages
- Increase visitor time on specific pages of your site
- Drive increased organic (and targeted) traffic to your site
- Increase form submissions and/or new leads
- Decrease the bounce rate on specific pages of your site
- Something else?
By knowing exactly what it is you want to accomplish, it helps us know what strategies or tactics are necessary to reach the end goal. This is extremely helpful in setting a realistic price point.
Consider the time factor. Planning months in advance is ideal, as designing a website takes time, depending on the size/scope of your business, your goals (as mentioned above), and other factors. While it’s great to have ample time so that your design team can make adjustments to content, fix any bugs in coding, etc. sometimes it doesn’t work out that way. If you need your website redesigned ASAP because of a product launch or holiday promotion, expect to budget more as it will likely cost more for your design agency to really push the button.
What to do with your website in the meantime? There’s a lot you can do to stay relevant, build your brand, and get noticed. From updating your blog with fresh content a time or two per week and sharing your blog posts on social media to creating custom landing pages to obtain leads, you certainly don’t have to sit and twiddle your thumbs while waiting for the budget to build up and your design team to complete the project.
Take a critical look at your website (a sort of self-audit) and look for things like high quality, interesting content, how responsive your site is, and how fast (or slow) the pages load, whether it is user-friendly in terms of navigation and finding products/information easily.
At EBB Web Design, our Atlanta web design professionals can help you determine what exactly it is you want your site to accomplish, and how much you should budget for your project. Give us a call today!Google+