At EBB Web Design, our digital marketing specialists cannot stress enough the importance of a blog, whether you run a small business or a huge corporation. Creating content is one of the most critical aspects of good SEO today, and there’s no better way to do it than through blogging. Of course the content must be of outstanding quality and provide value to the reader, but there are a number of reasons you should start business blogging TODAY.
Here are a few:
More credibility. When you write consistently about your product or service, your experience, and offer helpful information/guidance and even solutions to your readers, you become more credible, more “trusted” in your industry. When people perceive you as a trusted authority, so does Google. You not experience a bond with your customers, but also with search engines – increasing your business value and your search engine visibility.
Increased visibility. Online, it’s all about being visible to those who need your product or service. You should be able to be found through online search, social media, and other avenues. Each time you create a blog post, you have a new page that search engines will index. Google loves content, so the more quality content you create, the higher the likelihood you will be found. Informative, engaging content attracts inbound links from relevant websites and blogs, helping you rank higher in search engine results. Don’t write content just to write content, though. Make sure you create content that is unique and actually offers value. Google’s PANDA algorithm will actually penalize what they deem as “thin” content – respun articles, content that’s not unique, content that contains one stock image, etc. Instead, put time into your content, and once you’ve created your masterpiece, realease it to the world. One piece of high quality content per month is better than 10 generic blog posts per month.
Lead generation. A great blog is one of the most effective tools you can use to generate new leads! Include a free giveaway (ebook, e-course, monthly newsletter, etc.) in exchange for the reader’s email address on your pages, and you create an opportunity to communicate with the new lead frequently, which will build trust and potentially lead to a sale. Your blog simply gives you another avenue to reach out to existing or potential clientele and increase interaction, which can ultimately lead to more sales.
How do you blog effectively?
Write content that your readers will actually look forward to reading, articles that inform, teach, or even entertain. Most businesses can benefit from maintaining a blog, if done properly! Include the keywords or phrases that potential customers would use in searching for your product/service in your blog titles and article content. Make your blog easy to digest and appealing by adding images, and breaking up content into small paragraphs, including headings, bulleted lists, videos, etc.
To get the most impact from your blog, share your posts via social media to create even more activity! Be sure you’re syndicating your content properly by utilizing strategies like nofollow links, canonical URLs, or partial content teasers. This will help ensure search engines know you’re the soure of the original content and prevent your blog from getting dinged for duplicate or thin content.
Need help with your blogging efforts, or a talented content creator? At EBB Web Design, our Atlanta digital marketing pros can take your marketing efforts from flop to phenomenal. Contact us today!Google+