Whether you run a business in Atlanta, San Francisco or anywhere else, you probably already know in the back of your mind you should be blogging if you have a website or any online presence at all. But, you think, I’m NOT a writer, I don’t have time, and I sure don’t know anything about search engine optimization or all that other “technical” stuff! Doesn’t matter – you still need a blog, and you can overcome the obstacles or hire someone to do it for you. It’s that important.
Why do you need a company blog anyway? A blog accomplishes a lot of things. It educates and entertains your readers, builds you up as an authority in your industry, and helps you connect on a more human level with potential and existing customers. It also helps you rank higher in search engine results, because you’re constantly adding fresh content to your site. Not to mention, if you share your blog posts across social media channels, your company will be in front of an infinite number of eyes! A blog can boost your business in more ways than you can even imagine.
But I’m not a writer!
Doesn’t matter. Those who read your blogs are there to consume information, learn something new, find out about your latest product/service, or even to be entertained occasionally – they’re not there to critique your writing skills. If you still think you just can’t do it, get someone on your staff to take care of the writing – or hire a digital marketing company or content writer. There’s just no excuse!
I’m too busy
Those who run small businesses or large corporations are busy, and blogging may sound like a huge commitment of time you don’t have. For all of its benefits, you can take 20 or 30 minutes a week to write a blog article. Schedule a time each week to create a new blog post, and stick to it. You’re the one who is in control of your time, so make this a top priority. Even one or two blog articles a month is enough to keep your website active and current.
I’m clueless when it comes to SEO
Unless you’re in the online marketing or web design industry, naturally you wouldn’t know much (or even anything at all) about search engine optimization. Still, it’s no excuse and you don’t have to understand SEO. Yes, writing a blog post involves writing for your readers and for search engines. All you need to do is write for your readers while lightly sprinkling in your keywords so that search engine robots get the gist of what you’re writing about. Always keep in mind, you’re writing for real people first and foremost. Quality, original content is what search engines want, so you don’t need to focus on SEO – the keywords will usually fall in place without you even thinking about it when you’re writing about your industry, products, services, etc.
We hope you’ve decided that blogging is something you need to do if you want your business to rise to the top. If, despite all the encouragement above, you still feel you can’t handle a blog, the Atlanta digital marketing team at EBB Web Design can handle it for you!Google+