Slow loading pages, flash, websites that aren’t mobile-friendly, auto-play videos or music, contact options – there are a multitude of website “sins” that can drive visitors away from your business website almost immediately. Do you have confusing multi-tiered dropdown menus, reset buttons on forms, or any of the above-mentioned pet peeves of those who browse the web in search of information, products, or services? It could be (and likely is) driving visitors away, and therefore impeding your success online. As a trusted Atlanta business web design and marketing company, we want to help you avoid any and all elements that may be sending potential clients away, rather than attracting them!
Does your website take forever to load? In the online world, forever is longer than 3 or 4 seconds – true! If the page doesn’t load in an instant, your visitor is gone to find out if the solution is available (quickly) at a competitor’s site.
Splash pages equal huge bounce rates, it’s really that simple. While once hugely popular, splash pages today do nothing but annoy. Get rid of it!
Website not mobile-friendly? At this point in time, that’s almost unbelievable considering the huge percentage of the population who use smartphones, tablets, and other mobile devices to access the web. Your website should provide your visitor with a simple, smooth experience – and if it doesn’t, it’s a guarantee your conversion rates and SEO will suffer.
Videos and music that start playing without the user’s input are really annoying. If you have autoplay (especially on your home page), get rid of it. Users would much prefer a video that they can CHOOSE to watch if they want to; otherwise, you may find visitors simply close the browser window rather than stopping the music or video, which means you’ve lost a potential lead or customer.
If a web form is the only way visitors can contact you, make a change. Lots of people who surf the web are in a rush, and they don’t want to fill in line after line of information. Or, they simply don’t like web forms. Instead, display your phone number at the top of your website, list your local business address on your site, and get a branded email account so that those interested in your product/service can email you directly. Many times, lacking this information can lead to trust issues for consumers, which is a bad user experience right from the start.
Competing on the internet today is hard enough as it is, so why make things even tougher for your business? Could your website be driving visitors away, rather than attracting and keeping them on your site?
At EBB Web Design, creating amazing, effective websites and marketing them properly is our business. We know what trends and tactics work, and which can literally turn visitors off. For all of your Atlanta web design and marketing needs, count on our dedicated team!Google+